A number of marketing automation tools (such as Pardot by Salesforce) were incorporated into the site to support Nationwide's marketing funnel and lead acquisition strategies.
Nationwide
This site was designed to educate both investors and advisors about Nationwide's investment opportunities and unique online platform. This project required considerable training in order to understand all aspects of Nationwide's products and services in order to translate them into an in-depth, engaging, and easy to follow digital experience.