Bardstown Tourism
As the Bourbon Capitol of the World, the city of Bardstown needed a tourism campaign that expressed the attitude and history that visitors have come to love. Leading a talented team of designers and writers, we came up with Damn Straight: a campaign concept that's as bold as bourbon itself. The campaign used visual and type cues from bourbon labels and even the warm amber hue of whiskey itself to bring the campaign to life, from print to interactive.